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Family Offices Shift Focus to Traditional Assets Amid Trade War Concerns

Family offices are increasingly focusing on traditional asset classes and developed markets, driven by fears of a trade war that is prompting a shift towards liquid markets. The UBS Global Family Office Report 2025 highlights a decline in private equity and emerging markets, with a greater emphasis on active management and precious metals. Notably, only half of the families surveyed have an asset succession plan in place.

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